Fruit Industry, like any other industry in Pakistan, is suffering because there is no proper transportation and low yield of fruits. People have no knowledge about new, advanced marketing techniques and post harvest managements. The consequence of all this is that Pakistan doesn’t know export potential of its vegetables and fruits. There is a huge demand of Pakistani fruits and vegetables in international market. Despite of this fact Pakistan only exports 10 to 15% of its total productivity of fruits. There are some countries which export almost 50% of their fruit yield in international market. All these resulted in losses in economic terms so, our horticulture sector contributes 12% of Pakistan’s Agricultural yield. Employment opportunities in packaging services and quality testing never materialized due to lack of proper marketing and production. Even officials of food and agriculture department said that Pakistan cannot take a step forward unless we raise our export volume up to 40% of our total yield.